What happens when sports history meets the Upside Down? We mashed up Gatorade's iconic '80s aesthetic with Stranger Things to create the ultimate throwback drop.

This is story-led merchandising at its best. We brought two worlds together to give modern fans a piece of '87 they could actually wear. The fans felt it, and the entire collection sold out in under five minutes.

Brand Collab

What happens when sports history meets the Upside Down? We mashed up Gatorade's iconic '80s aesthetic with Stranger Things to create the ultimate throwback drop.

We focused on the details that matter, including vintage embroidery and that classic "Hawkins High" energy. It’s about the motivation, grit, and culture that drive competitors then and now.

This is story-led merchandising at its best. We brought two worlds together to give modern fans a piece of '87 they could actually wear, and the fans felt it. The entire collection sold out in under five minutes.