The result is a high-performance, story-driven collection that captured the legacy of the 1965 original while setting the pace for modern sport culture. It’s custom, it’s classic, and it continues to be some of the most coveted gear.
Each year we head to Super Bowl to help Gatorade launch their exclusive Content Studio Experience. To match the high-stakes energy of the weekend, we develop a private-label merch collection featuring iconic logos and premium silhouettes.
SIDELINE STYLE AT SUPER BOWL
Event Merch
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SIDELINE STYLE AT SUPER BOWL
We headed to Super Bowl 2025 to help Gatorade launch their exclusive Content Studio. To match the high-stakes energy, we developed a private-label merch collection featuring iconic retro logos and premium silhouettes.
This isn't just a gear drop: it is a deep dive into custom craftsmanship. From the initial concept drawings to the final stitch, our team hand-picks every finish and fabric alongside the Gatorade design team to ensure every piece is unique.
The result was a high-performance, story-driven collection that captured the legacy of the 1965 original while setting the pace for modern sport culture. It’s custom, it’s classic, and it was some of the most coveted gear in New Orleans.
