A polished, high-profile debut that turned a logistical challenge into a premier brand moment. By blending luxury hospitality with "camera-ready" customization, we set the tone for the most successful All-Star weekend in league history.

For the WNBA All-Star Weekend in Phoenix, we were tapped by the Phoenix Mercury and Suns to architect their flagship launch party and elite player hospitality suite.

THE PHOENIX TAKEOVER

Hospitality Event

SAY HELLO!

THE PHOENIX TAKEOVER

For the WNBA All-Star Weekend in Phoenix, we were tapped by the Phoenix Mercury and Suns to architect their flagship launch party and elite player hospitality suite.

We managed the high-stakes unveiling of their brand-new $100M facility. Despite an incredibly tight load-in window due to construction, we delivered a seamless, high-wattage event featuring a massive custom swag lounge. Local celebrities, WNBA players, and league leadership were outfitted with bespoke hats, shirts, and accessories.

A polished, high-profile debut that turned a logistical challenge into a premier brand moment. By blending luxury hospitality with "camera-ready" customization, we set the tone for the most successful All-Star weekend in league history.